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Photo by Richard Hurd

Moda Magazine Will Bring Fashion Week to Downtown Madison


Contact: Eva Wieland
Phone: (608) 751-0061


MADISON – Moda Magazine, the University of Wisconsin–Madison’s premier source of fashion and style, will hold the 8th annual UW Fashion Week March 25-29.

This series of fashion-centered events gives Madison’s artistic community an opportunity to come together, network, and showcase their work. From student designers to local fashion enthusiasts and retailers to anyone with Wisconsin roots, Moda’s UW Fashion Week recognizes and highlights extraordinary designs, art and fashion.

Numerous events will take place throughout UW Fashion Week, including the following:

  • Moda Market

March 25

5:30 to 8:30 p.m.

Tripp Commons, Memorial Union

The week kicks off with a bazaar-style event that will bring together local student and professional artisans, retailers and designers to curate exclusive, one-of-a-kind pop-up shops.

  • Speaking Terms

March 26

6 to 7 p.m.

Play Circle Theater, Memorial Union

This new event features a panel of industry leaders that will speak about entrepreneurship, fashion, and career-building.

  • Swap & Shop

March 27

5:30 to 8:30 p.m.

Tripp Commons, Memorial Union

This perennial crowd favorite is a clothing exchange during which participants can bring in used clothing and swap their clothing for new, stylish pieces. Moda will donate all items that remain at the end of the event to charity.

  • Club Couture

March 28

8 to 10 p.m.

Madison Museum of Contemporary Art

Student and local designers will blur the lines between fashion and art during this night out at the Madison Museum of Contemporary Art. Event organizers encourage attendees to “dress to impress.”

  • Finale Fashion Show

March 29

8 to 10 p.m.

Varsity Hall, Union South
The Finale Fashion Show will mark the close of UW Fashion Week. The show will feature original work from student and community designers, as well as various local and national retailers. Last year’s event drew more than 400 attendees.

All events are free of cost and hosted by Moda Magazine, a publication of the Wisconsin Union Directorate Publications Committee. Visit for more information.


About Moda Magazine

Moda Magazine serves as the University of Wisconsin-Madison’s source for fashion and lifestyle on campus and around the city. The magazine’s team aims to show the UW-Madison community that style is part of everyone and is inclusive, dynamic and unique. Moda also covers lifestyle subjects from DIY to pop culture and taps into the social and artistic heartbeat of both the UW campus and downtown Madison. Finally, Moda proudly presents UW Fashion Week each spring to bring the big city to Madison – highlighting local designers and boutiques for a week of glamour and great fashion. Moda is one of multiple publications produced by the Wisconsin Union Directorate Publications Committee.

[Note to the editor: Click here to download a photo of a design by Allison Adelia from Moda’s 2018 Finale Fashion Show. Photo provided by the Wisconsin Union. Photo by Marissa Haegele.]